Performance-Based IT & Publishing Solutions

AEI Custom Publishing Services specializes in understanding an organization's marketing and communications strategy. Then, we assign a team to execute that strategy with publications carefully balancing marketing objectives with the reader's need for engaging information. Clients choose their level of involvement in the process . AEI can work closely with clients or independently. We tailor our approach to fit the client's needs and ensure a timely, high-quality publication. From full-color, glossy magazines to Web sites, newsletters and e-newsletters, AEI delivers publications specific to each client's needs.

. A publisher acts as a liaison between the client and AEI; working with the client every step of the way to ensure the publication matches the client's expectations and engages the reader.

. Our editorial staff generates ideas, writes articles and online content, and edits the content for clarity and efficacy.

. Our design staff photographs, illustrates and designs visually appealing and eye-catching publications based on editorial copy.

. Our production team prepares the publication for press and monitors printing to ensure quality control. They then handle postage and distribution of the publication.

. Our Web department compliments and enhances custom publications by managing content, building and hosting Web sites, and customizing software applications for clients.

. Our management team assists you with getting your publication displayed for sale at major newsstands and bookstores.

Editorial
. AEI Custom Publishing Services offers seasoned editors and writers to help you position your magazine in the forefront of your industry. Our staff has a proven track record of communicating effectively with our clients and their magazine audiences. We learn your business and keep you one step ahead of the competition.

A full range of editorial services are available:

. Article planning and research

. News and feature writing

. Copyediting and rewrite

. Proofreading

Our clients choose the level of support that fits their needs.

Design & Production
. At AEI, we take design and deadlines seriously. Using the latest technology, our designers create a layout that is consistent with the quality and look of our clients. publications. When schedules are tight and deadlines are critical, we make certain that you . and your advertisers . make the deadline with complete satisfaction.

. Our talented design specialists create effective design solutions for each publication. Whatever your business philosophy or image, AEI will provide appropriate, high-impact design that is sure to catch the reader's eye. . As a full-service art department, our designers and professional production staff work closely with our sales representatives to create display ads that get noticed and classified sections that look as good as full-page national ads and promotions.

. Our state-of-the-art computer center accepts numerous file formats, and electronic transmissions, as well as film and camera-ready art for all types of advertising. With our quick turnaround, we deliver composite film, proofs and maintain contacts with your staff so that it all comes together right on schedule and within budget.

Advertising Sales and Marketing
. Advertising sales the lifeblood of most magazines needs steady and vigilant management to achieve results. At AEI, we're attentive to sales trends and keep a close eye on the bottom line. From media kits to trade show exhibits, AEI carefully plans advertising strategies and seizes opportunities in the marketplace.

. AEI employs an advertising sales staff that can improve the financial prospects of your publication. Focused on performance, our sales reps quickly build a network of advertisers and prospects within your industry.

. AEI views the work that we do as a full-time extension of your own business and each client as a partner. In almost all cases, we can significantly reduce or totally eliminate the need for your own internal sales staff. A dedicated AEI representative who is fully knowledgeable about the publication, its target market and its strategic plan manages each account.

. AEI manages your entire sales operation from conception to sales to ad design to billing. We can custom design our service to fit the specific needs of your publication . whether that means selling one territory or outsourcing your entire sales and marketing department.

. We turn unprofitable magazines into profitable magazines by focusing on untapped areas of opportunity. We prospect heavily from your competitive publications, as well as expand the lineage of existing advertisers.

. Before we begin our sales efforts, we thoroughly analyze your market and your competition, leveraging our in-depth research to develop new approaches to grow your advertising base. Working as partners, we help you expand these new opportunities and add new national clients. As our relationship with advertisers expands, so will your revenues. We have been highly successful at getting existing clients to expand the number and frequency of their advertising.

Business Management
. We follow through with accounting and administrative services that provide our clients with detailed reporting and invoicing that are among the best in the field.

. We take complete responsibility for collection of all accounts receivable for the advertising we sell . a seamless, no risk system for our clients. We assume all bad debts associated with classified and small display advertising sales.

. Using the latest accounting software, AEI provides clients with regular reports that detail current sales performance, annual and quarterly sales figures, projections and a weekly update on the sales progress for the most current issue.

Finding the right niche for your magazine requires careful planning and continual assessment. That.s why our editorial, design and advertising sales team places emphasis on quarterly strategy sessions with clients and ongoing dialogue. We work closely with you to size up the competition, identify editorial direction, provide appropriate design and attract the right mix of advertisers.